TY  - BOOK
AU  - PETER, J. PAUL
AU  - DONNELLY, JAMES H.
TI  - A PREFACE TO MARKETING MANAGEMENT
SN  - 0-256-20281-8
PY  - 1997///
CY  - BOSTON
PB  - MCGRAW-HILL BOOK CO.
KW  - MANAGEMENT
ER  -