THE ICFAI UNIVERSITY <br/><br/>
CASE STUDIES IN MARKETING RESEARCH AND PRODUCT MANAGEMENT 

 - 1 
 - HYDERABAD  THE ICFAI UNIVERSITY  2006 
 - 286 
<br/><br/><label>ISBN: </label>81-89410-18-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT