TY  - BOOK
AU  - KOTLER, PHILIP
AU  - KELLER, KEVIN LANE.
AU  - KOSHY, ABRAHAM.
TI  - MARKETING MANAGEMENT  
SN  - 978-81-317-1683-0
PY  - 2009///
CY  - NEW DELHI
PB  - PEARSON EDUCATION
KW  - MANAGEMENT
ER  -