PERREAULT,WILLIAM D. <br/><br/>
APPLICATIONS IN BASIC MARKETING:CLIPPINGS FROM THE POPULAR BUSINESS PRESS 

 - BOSTON  IRWIN/MGH  2000 
 - 227 
<br/><br/><label>ISBN: </label>0-07-561029-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>General