VARMA,ANIL <br/><br/>
ROLE OF MARKETING COMMUNICATION IN BRAND MANAGEMENT 

 - AGARTALA  ICFAI UNIVERSITY  2009 
 - 233 
<br/><br/><label>ISBN: </label>978-81-314-2143-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>General