KOTLER,PHILIP <br/><br/>
MARKETING MANAGEMENT:ANALYSIS,PLANNING,IMPLEMENTATION,AND CONTROL 

 - 7TH 
 - NEW JERSEY  PRENTICE-HALL  1991 
 - 756 
<br/><br/><label>ISBN: </label>0-13-552480-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>General