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MARKETING MANAGEMENT:ANALYSIS,PLANNING,IMPLEMENTATION,AND CONTROL

KOTLER,PHILIP

MARKETING MANAGEMENT:ANALYSIS,PLANNING,IMPLEMENTATION,AND CONTROL - 7TH - NEW JERSEY PRENTICE-HALL 1991 - 756

ISBN: 0-13-552480-6

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MARKETING MANAGEMENT:ANALYSIS,PLANNING,IMPLEMENTATION,AND CONTROL

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